London Oil & Energy Forum
Client: S&P Global Platts
Each year S&P Global Platts London Oil & Energy Forum kick-starts London IP Week with the latest analysis on market trends and the outlook for oil and related products. The forum enables Platt’s business to further advance benchmarks, showcase world class analytics, build upon its reputation, and deliver new business revenues. This year’s theme centered around energy transition’s impact on energy commodity markets.
The creative approach delivered an elevated customer experience with environmental branding and support for digital marketing. The “Daybreak” concept utilizes a sunrise-toned gradient, expressing the idea of change as energy markets shift towards sustainability. Photography taken from a heroic angle leads the viewer into the background, providing a sense of forward momentum into the future.
Marketing efforts built upon the success of 2019’s event attracting 803 attendees and generating 1000 Live streaming views, 361 app downloads, 53 Platts Platform App sign-ups — more than 50% of the launch target.
