Anticipate the Unknown
Client: S&P Global Market Intelligence
As the world rapidly evolves, pressures have increased the need for credit, risk and regulatory compliance professionals to work faster and smarter than ever before. Market Intelligence’s cutting-edge solutions and services help customers anticipate the unknown, connect the unconnected and act fast. An awareness campaign and speaker series were developed to reach existing and prospective customers alike.
The intent of this campaign is to showcase the depth, breadth, and applicability of Market Intelligence’s Credit & Risk, and Network & Regulatory solutions to clients and prospects across the globe. Heroic architectural shots in vibrant colors communicate a sense of transition and unexplored terrain. The extreme curvatures represent the need to take action, pivot, and travel unusual paths to anticipate, mitigate and take advantage of emerging risks.
The digital marketing campaign generated 1,864 leads (43% over original target) in a month creating a $2M+ pipeline.
