China Ratings 2-year Anniversary
Client: S&P Global China Ratings
China Ratings has proven to be one of the most advantageous areas for growth at S&P Global. To commemorate its 2-year milestone, an in-person celebration was organized bringing together company leadership, industry thought-leaders, and notable influencers. The theme would be part retrospective, part forward-looking as we entered a new year.
The campaign visuals take into account the stakeholder’s request for a cultural connection. The dragon, a recognized symbol of luck and prosperity, is shown facing two directions. The connection forms a single figure which both looks back and forward. Color is used to further emphasize the future delivering a clear message with simplicity.
With the onset of the COVID-19 pandemic a month before the event, we had to pivot quickly from physical deliverables to a virtual solution. Partnering closely with internal stakeholders and production teams enabled an expedient execution and delivery of a virtual event, video, and WeChat assets resulting in more than 2,200 virtual attendees.
