Two Years and 2,200 Screens
Client: S&P Global China Ratings
S&P Global's China Ratings was growing fast. Two years in, we planned a celebration worthy of the momentum. Company leadership, industry heavyweights, and cultural influencers were slated to attend. One night to look back at what we'd built and forward to what came next. COVID had other plans, so we had a month to turn keynotes into cameras and ballrooms into bandwidth. 2,200 people showed up anyway.
The campaign visuals take into account the stakeholder’s request for a cultural connection. The dragon, a recognized symbol of luck and prosperity, is shown facing two directions. The connection forms a single figure which both looks back and forward. Color is used to further emphasize the future delivering a clear message with simplicity.
With the onset of the COVID-19 pandemic a month before the event, we had to pivot quickly from physical deliverables to a virtual solution. Partnering closely with internal stakeholders and production teams enabled an expedient execution and delivery of a virtual event, video, and WeChat assets resulting in more than 2,200 virtual attendees.
