Built on Essential Intelligence
Client: S&P Global
S&P Global was the lead sponsor of the Institute of International Finance’s (IIF) annual membership meeting in Washington D.C. The meeting explores the latest and most pressing issues facing the financial services industry and global economy. This year’s theme was centered around uncertainty in age of E.S.G. The event is seen as an opportunity to generate attention about issues that matter most and how S&P Global is making an impact.
The event offered prime visibility and engagement opportunities to offer greater understanding of S&P Global’s instrumental value. The concept of “Built on Essential Intelligence” positions S&P Global’s perspective, analysis and insights as foundational to the global economy. This comes to life through animation and images of colossal objects set against a clear blue sky as a nod to sustainability. Where video is permitted, visuals literally “build” structures such as bridges, turbines and roads in order to succinctly communicate the value of Essential Intelligence.
