Building ESG from the Ground Up
Client: S&P Global
S&P Global sponsored the IIF's annual membership meeting in D.C., where financial services leaders spend a few days working through the industry's biggest challenges. This year centered on ESG and navigating all the uncertainty around it.
We positioned S&P Global's Essential Intelligence as foundational with. The tagline “built on Essential Intelligence” and visuals made this tangible: bridges, wind turbines, and infrastructure literally constructing themselves against blue skies. Where animation was possible, structures built in real time to show how essential intelligence powers everything else.
The event offered prime visibility and engagement opportunities to offer greater understanding of S&P Global’s instrumental value. The concept of “Built on Essential Intelligence” positions S&P Global’s perspective, analysis and insights as foundational to the global economy. This comes to life through animation and images of colossal objects set against a clear blue sky as a nod to sustainability. Where video is permitted, visuals literally “build” structures such as bridges, turbines and roads in order to succinctly communicate the value of Essential Intelligence.
