Capital IQ Pro
Client: S&P Global Market Intelligence
The “Powered By” campaign was intended to build awareness of a new fully integrated platform within the S&P Global Market Intelligence product suite. Our challenge was to introduce a product that leveraged the familiarity and legacy of the prior Capital IQ platform but position it as the new gold standard for industry financial intel.
This concept highlights a wide array of capabilities in a succinct, memorable and versatile style to show a breadth of performance with economy of words and visuals. Inspired by the red “Pro” box in the S&P Capital IQ Pro logo, we magnify the importance this box brings to a composition. Features of the new platform are called out in an illuminating way with variable messaging. The Pro box device comes to life with driving music and movement to communicate being current, speed, and faster decision-making.
Pre-launch, a commercial teams’ video and 40-sec existing clients video were developed. Post-launch, a long-form brand video and 30-sec cutdown for social were release to promote the launch of S&P Capital IQ Pro to various target audiences.
This campaign positions Market Intelligence’s product as the ultimate source for providing data and solutions that businesses need as they move along their digital transformation journey through 3 key pillars; Differentiated Data, Robust Solutions and Flexible Delivery. Results show 51M+ impressions and 184K+ clicks from digital activity in the first month, generating 112K+ page views — the highest in a singular month and a 40.8% increase from the previous year.