Huntington Ingalls ships are amongst the most powerful and iconic in the U.S. Navy’s fleet—they are the shape of freedom. Though primarily print, a robust campaign was rolled out, including targeted out-of-home advertising, infographics, event collateral, social media content. H.I.I.’s newest amphibious warship would be on display for the first time at 2018 Fleet Week NY. To commemorate this, an immersive experience was expeditely produced, allowing attendees to experience, at scale, an active landing platform dock. The immersive dome was featured on Fox and Friends morning show and later moved to the event site.